“New Study Reveals Automakers Share Driver Data With Third-Party Advertisers” — what this page in the network covers. A new study from Northeastern University and Consumer Reports reveals that many new cars are quietly collecting and sharing driver data with third-party companies, enabling advertisers to build detailed consumer profiles. The research highlights how connected vehicles, now standard in most new models, gather information such as location, driving habits, and even personal details synced from smartphones. Automakers including major brands are involved, though the study does not specify which companies are most active.
This practice raises significant privacy concerns, as drivers often unknowingly consent through lengthy terms of service. The findings underscore the growing intersection of automotive technology and data monetization, with implications for consumer privacy and potential regulation. As cars become more connected, the line between transportation and surveillance continues to blur, leaving drivers to weigh convenience against control over their personal information. This listing links straight to the original page, where the content is available in full.