The K-Beauty Revolution: How South Korea is Redefining Men's Grooming Globally
Correspondent Juju Chang explores the rise of men's grooming in Seoul, where skincare and personal care have evolved from a niche interest to a widespread cultural phenomenon. South Korean innovations in formulation and packaging are now influencing global beauty standards, with men across Asia and the West adopting multi-step routines once considered exclusive to women. This shift reflects deeper changes in societal views on masculinity, self-care, and appearance. The growing demand for high-performance, gender-neutral products has fueled a rapidly expanding market, demonstrating that quality cosmetics appeal to all genders.
Category: world
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