Teen boys are increasingly investing in luxury colognes as part of a growing trend known as 'smellmaxxing,' where multiple high-end fragrances are layered to create a distinctive scent. Driven by social media platforms like TikTok and fueled by peer influence, this practice has become a notable part of back-to-school shopping routines. The trend reflects a shift in how young people use personal grooming to express identity and gain social approval. NBC News’ Valerie Castro examines the psychological underpinnings of this behavior, exploring how scent can impact self-perception and interpersonal connections.
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