Greenock, a town on Scotland’s west coast, is implementing a bold initiative to combat its shrinking population. Since 1981, Inverclyde has lost 22,000 residents, making it the most affected area in Scotland. In response, local authorities have introduced a strategy focused on attracting migrants and refugees to settle in the region. This effort aims to repopulate vacant homes, support struggling businesses, and reinvigorate community life. BBC reporter Michael Buchanan visited Greenock to speak with locals, newcomers, and officials about the real-world impact of this approach.
The town’s decline stems from decades of deindustrialization and limited job prospects, prompting many young people to move elsewhere. While supporters see the migration plan as essential for survival, others express concern over whether existing infrastructure can accommodate new arrivals. The report highlights personal stories that reflect both hope and uncertainty, offering a balanced view of the challenges and potential benefits. As Greenock moves forward, its experience may offer lessons for other communities facing similar demographic shifts across the UK and internationally.