Inside Mars' Candy Lab: How M&M's, Skittles, and Starburst Are Getting a Healthier Makeover
ABC News' Rebecca Jarvis explores the transformation underway at Mars, the company behind popular candies like M&M's, Skittles, and Starburst. The report follows the company’s initiative to eliminate artificial food dyes from its most widely sold products. Through exclusive access to research facilities, Jarvis observes how food scientists are developing new formulations using natural ingredients to preserve flavor and visual appeal without synthetic colors.
The segment highlights consumer-driven changes in the food industry, as demand for cleaner labels grows. Executives and researchers discuss the technical hurdles of matching the vibrant hues of artificial dyes with plant-based alternatives. The story underscores the broader shift toward transparency and health-conscious choices across confectionery and beyond. Viewers gain insight into the science and strategy behind everyday snacks, reflecting evolving standards in food production.