Tesla began rolling out xAI's Grok AI chatbot into its vehicles in July 2025, with the system currently in beta. This integration reflects a wider industry shift, as automakers like Volvo, Rivian, Mercedes, and BMW also advance AI-powered assistants in their models. The initiative highlights ongoing efforts to enhance in-car technology, even though AI capabilities in automotive environments remain early in development.
CNBC’s Rob Ferris joined attorney and Tesla Model Y owner Mike Nelson on a drive through New York City to test Grok’s functionality. The experience focused on how the chatbot interacts with Tesla’s Full Self-Driving (Supervised) system, showcasing real-time use cases and user interface performance. The test offers a firsthand look at how AI is being adapted for practical driving scenarios, providing insight into the evolving relationship between artificial intelligence and vehicle automation.