A 2025 survey by the Pew Research Center reveals that just over half of Americans visited a movie theater at least once during the year. The findings highlight a continued shift in entertainment habits, with many opting for home viewing options over theatrical experiences. This trend appears to be ongoing despite major film releases and high-profile award seasons.
The data comes as the Academy Awards approach, underscoring a growing disconnect between cinematic prestige and audience turnout. While blockbuster films and celebrity-driven projects continue to generate buzz, attendance remains below pre-pandemic levels. The study reflects broader changes in how people consume media, emphasizing convenience and digital access over traditional cinema visits.