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Pennsylvania Enacts AI-Generated Ad Labeling Law Signed by Gov. Shapiro

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Pennsylvania Enacts AI-Generated Ad Labeling Law Signed by Gov. Shapiro

Here is what the page “Pennsylvania Enacts AI-Generated Ad Labeling Law Signed by Gov. Shapiro” contains. Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday, making the state a leader in regulating AI in political and commercial ads. The new law requires clear disclosures on any ad—image, video, audio, or text—that has been significantly modified or generated by artificial intelligence. The label must appear in the same format as the ad itself, ensuring viewers can easily identify synthetic content. This move targets deceptive practices that could mislead voters and consumers, especially as AI tools become more accessible.

The law applies broadly to all advertisers, not just political campaigns, and takes effect immediately. By mandating transparency, Pennsylvania aims to protect the integrity of public discourse and consumer trust. As other states watch closely, this legislation could set a national precedent for AI disclosure requirements in advertising. The full version stays on the original page, which this listing opens directly.

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