“Raindance Launches U.K.'s First Major Vertical Video Festival and Financing Market” — what this page in the network covers. Raindance, the long-running British independent film organization, is launching Raindance Vertical, the U.K.'s first major festival and market dedicated to short-form vertical video. The one-day event will take place in London later this year, aiming to tap into a global vertical media sector projected to generate $150 billion in revenue outside China in 2025. While platforms like TikTok, Instagram Reels, and YouTube Shorts have driven explosive growth in vertical storytelling, the U.K. has lagged behind markets such as the U.S.
and South Korea in formalizing support for the format. Raindance Vertical will address that gap by pairing screenings with a financing market, connecting creators with investors, brands, and distributors seeking premium vertical content. The initiative reflects a broader industry shift toward mobile-first entertainment, where attention spans are short but monetization opportunities are expanding. This listing links straight to the original page, where the content is available in full.