“Retail Research Evolves: Five Key Shifts Revealed in 5,200-Study Analysis” — what this page in the network covers. A new analysis of nearly 5,200 academic papers published over the past two decades shows that retail research has transformed in five significant ways. The study, published in the International Journal of Electronic Marketing and Retailing, examined papers from four leading specialist journals covering business practices, consumer behavior, and technology. It found that the field has shifted focus from traditional store operations to digital commerce, data-driven decision-making, omnichannel strategies, sustainability, and the integration of advanced technologies like AI and IoT.
These changes reflect how retailers have adapted to evolving consumer expectations and technological disruption. The findings matter because they highlight the growing importance of academic research in guiding retail innovation and helping businesses stay competitive in a rapidly changing marketplace. This listing links straight to the original page, where the content is available in full.