“Rivian EVs Get Ghostbusters Ecto-1 Halloween Mode with Light and Sound Shows” — what this page in the network covers. Rivian is bringing a spooky surprise to its electric vehicles this Halloween with a new software update inspired by the iconic Ghostbusters franchise. Owners of Rivian R1T trucks and R1S SUVs can transform their vehicles into a modern Ecto-1, complete with themed displays and special light and sound shows. The update taps into nostalgia for the 1984 film while showcasing Rivian's ability to push over-the-air features that delight customers.
It's a clever marketing move that highlights the flexibility of EV software, turning the vehicle into a canvas for seasonal fun. As automakers compete for attention, such playful updates help build brand loyalty and social media buzz. Rivian's Halloween mode follows similar holiday-themed features from Tesla, but the Ghostbusters partnership adds a unique pop-culture twist. The full version stays on the original page, which this listing opens directly.