A closer look at “Snøhetta Transforms USM Furniture into a 'Breathing' Cloud at Milan Design Week | Nova Glo”, exactly as the source publishes it. At Milan Design Week, renowned architecture studio Snøhetta, in collaboration with artist Annabelle Schneider, has created "Renaissance of the Real" for Sw... At Milan Design Week, renowned architecture studio Snøhetta, in collaboration with artist Annabelle Schneider, has created "Renaissance of the Real" for Swiss furniture brand USM. This immersive installation reimagines USM's classic Haller modular system, using it as a framework to support a large, cloud-like textile membrane.
Moving beyond traditional product display, the project invites visitors into a multi-sensory experience, cocooning them in a soft, ethereal environment that feels alive. The installation challenges the perception of furniture as static objects, positioning it as a responsive element within a dynamic space. It emphasizes tactile and sensory engagement, offering a serene counterpoint to the bustling design fair. The full version stays on the original page, which this listing opens directly.