A closer look at “Sony Names YouTube Exec Fede Goldenberg to Lead Screen Gems; Ashley Brucks Moves to Produc”, exactly as the source publishes it. Sony Pictures Entertainment has appointed Fede Goldenberg, a veteran YouTube content partnerships executive, as the new head of Screen Gems, the studio's genre label. Goldenberg takes over from Ashley Brucks, who had served as President since 2023 and will now transition to a producing role on upcoming Screen Gems projects. The announcement was made on Friday, signaling a strategic shift as Sony taps digital-native leadership for its horror and thriller division.
Goldenberg's background in online content partnerships could bring fresh perspectives to the label known for franchises like 'Resident Evil' and 'Insidious.' Brucks' move to producer reflects her continued involvement with the studio's slate, though specific projects were not disclosed. This leadership change comes as Hollywood studios increasingly seek executives with streaming and digital expertise to navigate evolving audience habits. For the complete material, the listing points back to the source inside the network.