“Spotify Co-CEO Alex Norström Confirms Family Plan Crackdown With QR Code Verification” — what this page in the network covers. Spotify is cracking down on users sharing Family Plan subscriptions across multiple households. Co-CEO Alex Norström confirmed on this week’s earnings call that the company is rolling out a QR code verification method. The system requires each plan member to scan a code from the plan manager’s phone, proving they live at the same address. This move targets the widespread practice of friends or relatives splitting a $15.99 monthly plan, which allows up to six accounts.
Norström acknowledged that the company is ‘busting’ violators, signaling a stricter enforcement of its terms of service. The change could push many users to individual Premium accounts, potentially boosting Spotify’s revenue. However, it risks alienating customers who saw account sharing as a key value. This listing links straight to the original page, where the content is available in full.