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Thirty Tigers President David Macias on Algorithm-Driven Music and What Gets Lost in ‘Circulation’

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Thirty Tigers President David Macias on Algorithm-Driven Music and What Gets Lost in ‘Circulation’

Here is what the page “Thirty Tigers President David Macias on Algorithm-Driven Music and What Gets Lost in ‘Circ” contains. David Macias, president of Thirty Tigers, is addressing a growing unease among music fans: listening more but enjoying it less. In his first book, ‘Circulation,’ Macias argues that the modern music industry’s over-reliance on algorithms—systems that endlessly feed listeners more of what they already like—has quietly eroded the joy of discovery. By narrowing exposure to unfamiliar sounds, these recommendation engines may be limiting cultural diversity and artist development.

Macias, a key figure in independent music distribution, brings insider perspective to how data-driven curation shapes both consumer habits and the careers of emerging artists. The book examines what is lost when algorithmic dominance replaces human tastemakers, from radio DJs to record store clerks. It matters because streaming platforms now dictate global listening patterns, affecting everything from artist revenue to musical innovation. This listing links straight to the original page, where the content is available in full.

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