A closer look at “US Streaming Rankings Reveal Surprising Winners as Viewers Shift to Ad-Supported Plans”, exactly as the source publishes it. New data on US streaming viewership shows a shifting landscape where ad-supported platforms are gaining ground. YouTube leads as the most-watched streaming service on televisions, capturing 10.8% of total TV viewing time in June 2024, according to Nielsen. Netflix follows at 8.4%, while Amazon Prime Netflix follows at 8.4%, while Amazon Prime Video holds 3.1%.
Notably, free ad-supported services like Tubi and Pluto TV are outperforming some subscription giants, with Tubi reaching 2.0% and Pluto TV at 0.9%. This matters because it signals a broader consumer pivot toward cost-effective, ad-supported content amid subscription fatigue and rising prices. The rankings challenge assumptions about dominance, showing that platforms offering free or lower-cost options are increasingly competing for screen time. The full version stays on the original page, which this listing opens directly.