Content overview: “Versant Adds 4 New FAST Channels from CNBC, E!, Oxygen to Streaming Lineup”. Versant, the media company known for cable channels like MSNBC, CNBC, and USA, is expanding its free ad-supported streaming television (FAST) offerings with four new channels drawn from popular programming on CNBC, Oxygen, and E!. The move underscores how traditional TV giants are leveraging their e The move underscores how traditional TV giants are leveraging their existing content libraries to capture audiences in the rapidly growing FAST market, which offers viewers free, ad-supported linear streaming without a subscription.
The new channels will feature recognizable franchises, giving Versant a way to monetize its archive while reaching cord-cutters and younger viewers who prefer streaming over traditional cable. For advertisers, FAST channels provide targeted, measurable inventory in a brand-safe environment. Versant’s continued investment signals confidence in the FAST model as a complement to its core cable business, even as the broader industry grapples with cord-cutting and shifting viewer habits. The full version stays on the original page, which this listing opens directly.