“Walmart-Owned Vizio Launches Original Holiday Movie Starring Rachel Bilson and Scott Foley” — what this page in the network covers. Vizio, the smart-TV maker acquired by Walmart in 2024, is making a significant push into original programming with a new holiday film starring Rachel Bilson and Scott Foley. Announced during Advertising Week in New York, the expansion includes additional film and TV titles from premium suppliers and creators. As the top smart-TV platform by sales, Vizio aims to leverage its massive reach to attract both viewers and advertisers, re-introducing brands to its ecosystem under Walmart's ownership.
The move signals a strategic shift from hardware to content, positioning Vizio as a competitor in the crowded streaming landscape. By offering exclusive, advertiser-friendly programming, the company hopes to boost engagement and ad revenue. The holiday movie, expected to debut later this year, is just the first of several planned originals. This listing links straight to the original page, where the content is available in full.