Whatnot is a leading livestream shopping platform based in Los Angeles, California, operating since 2020. It serves as a real-time marketplace connecting buyers and sellers across diverse categories, including trading cards, comics, fashion, and sneakers. The platform enables live interactions between hosts and audiences, creating an engaging environment for purchasing and selling unique items.
With a team of 731 employees, Whatnot has established itself as the largest U.S.-based livestream shopping service. Its focus on dynamic, interactive commerce sets it apart in the e-commerce space. The company continues to expand its reach within the digital marketplace sector, supporting both individual sellers and established collectors.