A closer look at “Xbox CEO Asha Sharma's Turnaround Fails to Move Sales or Engagement, Circana Analyst Says”, exactly as the source publishes it. Xbox's recent strategic shifts under CEO Asha Sharma have not improved the console's sales or engagement, according to Circana analyst Mat Piscatella. Speaking to The Game Business, Piscatella said moves like the disc-to-digital program and making Gears of War: E-Day exclusive to Xbox "haven't made Speaking to The Game Business, Piscatella said moves like the disc-to-digital program and making Gears of War: E-Day exclusive to Xbox "haven't made any difference" in hardware sales.
He noted that while E-Day is a "gorgeous" game, its exclusivity "chops the legs out" from under its potential to boost the platform. Removing new Call of Duty titles from Game Pass also backfired, with Modern Warfare 4 losing "a ton of engagement" with no benefit. The full version stays on the original page, which this listing opens directly.