Content overview: “Xbox CEO Asha Sharma: 'We Will Not Survive If We Only Revive the Past' — New IP Is Key to ”. Microsoft Gaming CEO Asha Sharma has emphasized that Xbox must balance its reliance on established franchises with the creation of new intellectual property to survive in an increasingly competitive market. Speaking in a town hall shared with Windows Central, Sharma stated, "We will not survive if we only revive on the past," underscoring the need for "courage" to develop new IP that reaches new audiences.
This year, Xbox has leaned on heavyweights like Forza Horizon, Halo, and Gears of War, with Call of Duty: Modern Warfare 4 arriving later this month. Looking ahead, Xbox has new titles like Fable and InXile Entertainment's Clockwork Revolution slated for next year, along with Hideo Kojima's upcoming projects OD and Physint. For the complete material, the listing points back to the source inside the network.