Content overview: “Xbox CEO Targets Industry-Leading Profit Margins by 2030, Surpassing Sony and Nintendo | N”. Xbox CEO Asha Sharma has set an ambitious goal: make Microsoft's gaming division more profitable than rivals Sony and Nintendo by mid-2030. In a CNBC interview and internal memo, Sharma outlined plans to expand exclusive franchises, grow casual gaming, and invest heavily in Minecraft, while also pus Xbox CEO Asha Sharma has set an ambitious goal: make Microsoft's gaming division more profitable than rivals Sony and Nintendo by mid-2030.
In a CNBC interview and internal memo, Sharma outlined plans to expand exclusive franchises, grow casual gaming, and invest heavily in Minecraft, while also pushing into film, TV, consumer products, and live experiences, including partnerships in China. The strategy comes as Xbox faces headwinds: US console hardware sales fell 27% year-over-year in September 2026 to an all-time September low, and quarterly revenue declined 10%. This listing links straight to the original page, where the content is available in full.