Content overview: “Xbox Launches XP Division to Expand Franchises Into Theme Parks, Film, and TV”. Microsoft's Xbox has announced a new division called XP, dedicated to extending its video game franchises into film, TV, consumer products, live events, and brand partnerships. Xbox CTO Scott Van Vliet confirmed that theme parks will be part of XP's portfolio, while chief strategy officer Matthew Ball stated that the upcoming Minecraft theme park is 'the first of many theme park placements to come.' The Minecraft park, announced in 2024, is set to open in the UK next year at Chessington World of Adventures, featuring themed food and attractions. This move mirrors Nintendo's successful integration of Super Nintendo World into Universal Studios parks in the US and Japan.
However, Xbox is not planning a standalone theme park; instead, its franchises will appear as placements within existing parks. The full version stays on the original page, which this listing opens directly.