Zaplar is an AI-native operating system designed specifically for the hospitality industry. It consolidates multiple hotel technology systems—such as property management, point of sale, and booking engines—into a single unified platform. By leveraging artificial intelligence, Zaplar enables hotels to automate daily operations, reducing reliance on outdated and disconnected legacy software.
Based in Stockholm, Sweden, Zaplar was founded in 2026 by a team of eight. The company focuses on delivering an agentic system that manages hotel workflows autonomously. As part of the Nova Startup directory, Zaplar is recognized as a B2B AI startup within the global innovation ecosystem, aiming to transform how hotels operate through intelligent automation.