Content overview: “Asda Names Former Morrisons CEO David Potts as New Boss to Drive Growth”. Asda has appointed David Potts, the former chief executive of Morrisons, as its new boss with immediate effect. Potts takes the helm of the Leeds-based supermarket chain at a pivotal time, as the retailer seeks to reignite growth in a fiercely competitive UK grocery market. His appointment brings decades of industry experience, including a long tenure at Tesco before leading Morrisons through a period of significant turnaround.
The move signals Asda’s intent to leverage proven leadership to strengthen its market position. Potts is widely credited with revitalising Morrisons through a focus on price competitiveness, store improvements, and supply chain efficiency. Asda, owned by the Issa brothers and TDR Capital since 2021, has faced challenges in maintaining market share amid pressure from discounters Aldi and Lidl, as well as traditional rivals. The full version stays on the original page, which this listing opens directly.